Hi there, I’m Rachel! I’m the face behind Elsie Rae Boutique! Elsie Rae first became a thought in June of 2020. I hadn’t been to many places during the shutdown (except for work), so when stores started opening back up, I went to thrift stores around town to see if I could find some new home decor. I shared my findings on instagram stories and several of my friends told me I should thrift home decor and start a resale business so they could buy the things I found. It got me thinking, and I decided to actually give it a try!

I wanted the name of my shop to have meaning so I chose to name it after my name, Rachel Elizabeth, which was my great grandmother’s name. I took a nickname for each and flipped it around to get Elsie Rae! I had also loved the name Elsie since I was little, even writing a short chapter book about a girl named Elsie when I was eight! Elsie Rae Decor was officially born and I opened in September of 2020. 

I sold thrifted and vintage decor in a booth at a local vintage marketplace, which turned into me sourcing new items from companies to offer a variety of brand new and vintage home decor, gifts, and accessories. In December of 2021, I opened another booth at a Painted Tree Boutiques in my city. It went well, and opened up a lot of doors and experiences, and I met a lot of amazing people and small businesses. Unfortunately, after crunching a lot of numbers, I decided it wasn’t as profitable as I had hoped considering the amount of time and money I had put into it, so I closed that chapter in December of 2023. It was bittersweet, but I was excited that there could be something better ahead. 

In April of 2024, one thing after another happened, and it gave me the idea to start my own clothing boutique. I had never thought of opening my own clothing store, but the more I thought about it, the more I realized it was just a different way of doing something I have always been passionate about — taking care of people! As a nurse, I have always loved helping people and making people feel important and seen, even when they felt at their worst. After being a cancer nurse for many years, I have seen the toll it takes on women when they don’t feel pretty. I believe that no matter what is going on in our lives, wearing something that makes us feel good, comfortable, and confident can go a long way, even if it’s just a little bit. 

This boutique is more than just clothing. I want women to feel heard, seen, beautiful and confident. THANK YOU for choosing to shop with me and supporting my small business! I know there are a bajillion different places to shop from, and it means the world to me knowing you chose to shop from me. 

So, here we are! Elsie Rae Boutique…helping the everyday woman feel a little bit more beautiful and confident each time she gets dressed to conquer the day! 

xo, Rachel